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Puglia Is On A Roll
by Lana Bortolot and David Ransom

photos by Lana Bortolot

The Tasting Panel swapped out the predictable Pinot Noir for Primitivo over Thanksgiving as New York Editor Lana Bortolot and contributor David Ransom attended the Apulia Wine Identity in Southern Italy.  They joined 60 wine professionals from 21 countries in a symposium, organized by the Puglia Best Wine consortium, for the express purpose of getting up close and personal with southern grapes. Two years ago, Lana and London correspondent Steven Spurrier attended the inaugural event. The grassroots consortium—and the region—have made significant strides since then.


When Puglia Best Wine launched its education and promotion initiative two years ago, it fell to four of the founding consortium wineries—all of them co-ops—to introduce the region and its wines. It was hardly a fair representation of the "can do" of this province (also known as Apulia), tucked into the heel of Italy's boot and long ignored.

Pictured above, Luigi Rubino, President of the consortium Puglia Best Wine.
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