in our current issue
current digital edition

New Cocktail or Wine Every Wednesday!

Web Exclusives
Los Angeles Bar Mavens Have Simple Solutions for the Non-(Alcohol)-Drinking Bar Patron
by Zachary Bernstein

What’s your drink of preference after a long day at the office? Do you go out for a beer? A glass of wine? What would you say to a Citrus Spritzer mocktail? While they don’t make up the majority of bar customers, non-alcoholic drinkers regularly show up at bars asking for a little something beyond a Shirley Temple they can gulp down for themselves. Bartenders would be wise not to discount those who don’t drink alcohol; the teetotalers who nonetheless insist on an active social life, those adjusting to recent news of their gluten-intolerance, the good Samaritans who volunteer to be the designated driver. But what do these anomalous creatures of sobriety crave?

“At the end of the day, people want a damn good-tasting drink," says Justin Fix, Bar Manager of The Blind Barber, Culver City, CA’s premiere combination cocktail bar and barbershop. Whether it’s honest booze or a non-alcoholic mix, he pays special attention to make sure fresh and seasonal ingredients are king at his establishment. And he’s not alone.

Nicolas De Gols, the new General Manager of The BLVD restaurant at the Beverly Wilshire Hotel offers a similar philosophy. “You need to understand what they expect,” says De Gols, and he just happens to work in an establishment where the clientele expect the very best. For a non-alcoholic mojito, for example, De Gols is partial to replacing the rum with Fever-Tree Ginger Ale, a brand that markets itself as the choice brand to mix with other drinks.

Over at the Mohawk Bend in L.A. edgily hip Echo Park, Bar Manager Lauren Reyes takes a stance in favor of self-sustainability, forgoing brand mixes for in-house creations where all cocktails on the menu can be turned into mocktails. “There’s still room to be creative,” she says, offering drinks like house-made ginger beer and serving kombucha on tap.

read more
Recent News
Calling All Chefs, Restaurants, Bars and Food Trucks! Join (RED), Mario Batali and Pat Lafrieda this June to Eat (RED) Drink (RED) & Save Lives
From June 1st-10th, the world's culinary community is coming together to support (RED) and the fight against AIDS.

Maker's Mark Unveils Art Installation by Renowned Artist Dale Chihuly in Honor of the 60th Anniversary of the Bourbon Revolution
Maker’s Mark, the pioneer of handcrafted bourbon, is commemorating the 60th anniversary of the Bourbon Revolution by paying tribute to the vision of ...

Organic, Biodynamic, Sustainable Wines Take Center Stage at Prowein 2014
ProWein 2014, the International Trade Fair Wines and Spirits (March 23 – 25, 2014 in Düsseldorf, Germany) will feature more biodynamic, organic and ...

Del Maguey Appoints Misty Kalkofen as Director of Vino de Mezcal Series
Del Maguey Single Village Mezcal has created the new position of Director of Vino de Mezcal Series for Misty Kalkofen. Kalkofen joined the Del Maguey ...

New Wine-Related Film "Cement Suitcase" Has Won Five Awards, Including “Director’s Choice Award” and “Best Narrative Feature”
Franklin, the best wine salesman in the Yakima Valley, hates his life. His girlfriend is cheating on him, and he doesn’t even have the self-respect to ...