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TY KU: Saké's Warrior Brand
by Rachel Burkons


WITH INNOVATIVE MARKETING, PRECISELY-EXECUTED PARTNERSHIPS AND A PASSIONATE TEAM WORKING IN SUPPORT OF A BRAND—AND CATEGORY—THEY LOVE, TY KU IS LEADING THE CHARGE FOR SAKÉ AND INVITING THE WORLD TO “DRINK EXTRAORDINARY”

Saké, perhaps more than any other beverage category in the United States, has been patient on the path to stardom. Despite a rich and ancient heritage, saké has remained largely misunderstood, served warm in ceramic carafes at sushi joints, overshadowed as a mere bombing partner for beer and mislabeled as everything from a spirit to a rice wine on its path to the spotlight (Extraordinary Tip Number One: Saké is actually brewed in a process similar to that used in beer production and is therefore more like rice beer).
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